The Gentle Carpet
"The Gentle Carpet" is the title given to the installation G.T.Design is taking to the Fuorisalone 2017. The layout is elegant and elegantly based on subtraction; the company intends rolling it out this format in stores around the world. A collection of timeless rugs takes centerstage in the prestigious multi-brand showroom of Salvioni Milano Durini, a venue that offers the very best of Made in Italy luxury. They have been positioned in showroom to open an understated, almost intellectual dialogue with the furnishings; alternately, they have been rolled-up like parchment and presented in precious cabinets to illustrate the fine details of the materials.
On the one hand, there is research that digs deeper into the consolidated pioneering processes, how to use the yarns, original application procedures, reflections on natural fibers or hand-painted creations, and on the other, the exploration of new territories, such as digital printing, that produce innovative expressive languages.
The common denominator in the collections of the brand created by Deanna Comellini and Michele Preti, currently celebrating 40 years of activity, is its extraordinary penchant for research. This led to the creation of the first patented contemporary rug in coconut fiber, Coconut Rug; an innovative application of viscose, a fiber chosen for its ability to capture and reflect light, Kama; or the translation of the relationship between architecture, space and memory into images; Luoghi – places. At the time of writing, new models are taking shape, exclusively hand-made, with new developments in terms of weaving techniques, yarns, color palettes, durability and motifs, to reach the ‘in vogue’ theme of digital printing. As Deanna Comellini, the brand’s art director, pointed out: “We always look to the past to review the signs and signals and capture the possibility of recognizable inspiration, and to the future to stretch further into unknown territories, to experiment something new”.