The first archive of luxury content related to fashion and designers will be launched on 15 October 2022. From the history of fashion and design to contemporary content creators. 
Sketches, magazines, rare volumes, new concepts, special content such as never-before-published interviews and much more, a place to gather to support projects to restore or recover historical archives in the real world and help new designers realise their ideas.

The protagonists of the initiative are FashionChain (link to https://www.fashionchain.finance/) -an innovative start-up that aims to preserve and enhance the history of the Fashion Industry by collecting archives, collections and materials to be converted into NFT- Milano Fashion Library (link to www.milanofashionlibrary.it) -a platform that owns the distribution and, with a collection of more than 70,000 publications from all over the world from 1860 to the present day, represents the most important archive dedicated to fashion in Italy.

The project includes fundamental elements: 
The marketplace where it will be possible to buy, sell and generally collect content as it is published. 
The metaverse, where the collections and objects will also be narrated, disseminated and put on “display” in their own land/museum that will be the project's reference point in the “new world”.The aim of the project is to enable some archives/collections to enhance their collections, without depriving themselves of them, in order to raise funds for restoration, preservation and enhancement projects. Hence the collaboration with fashionchain.finance!

NFT's first collection of Milano Fashion Library on sale from 25 October on fashionchain - NFT Marketplace consists of 12 pieces dedicated to the 1930s, which represent the true dawn of advertising communication in the periodical press. Aesthetic attention, irony, identification of the product's special benefits appear with a strong artistic and professional touch.  

Women's lifestyle consumption was indeed the first to occupy the creative offices of companies and communication agencies of the time, which is why Milano Fashion Library decided to dedicate its first NFT collection to women's advertising in the 1930s.

For information:  [email protected]