In a world full of challenges, even the smallest gesture can make a difference. Protecting the most vulnerable children is a responsibility that concerns us all, because they are the beating heart of our future. And design can become a powerful tool for change.
"Design For Save The Children" was born precisely from this idea: a special initiative promoted by Milano Kids Design Week, part of The Playful Living platform, to support Save The Children. This historic international organization, active for over a century, is dedicated to improving the lives of children in difficulty in every corner of the planet. The initiative takes shape through an online charity auction organized in collaboration with CharityStars, a leader in the field of solidarity auctions.
A project that transforms creativity into solidarity
The objective is simple but powerful: to put creativity at the service of those who need it most. Companies, designers, and professionals are invited to donate exclusive products or services – from design objects to furniture – to contribute to this cause. Each donated piece becomes a symbol of hope and a concrete opportunity to improve the lives of children.

How the auction works
Participating is very easy! Just visit the CharityStars website and choose from a unique selection of design items. Each bid represents a step towards change. If you win one of the items, you will receive it conveniently at your home.
A real impact
This digital initiative not only reduces waste and simplifies logistics, but also allows for the collection of valuable funds for Save The Children's "Punti Luce" project. These educational spaces offer children and adolescents opportunities for growth, study, and socialization in difficult contexts.
When to participate
The auction will be active from May 5th to May 19th and will last two weeks. The link to access it will be available on the official pages of the partners involved in the days leading up to the event.
Join the change
Don't miss the opportunity to make a difference! Help build a better future for many children by participating in the "Design For Save The Children" auction. A simple gesture can become the first step towards great results.