Block 37 Chicago

Block 37 Chicago


G.T.DESIGN’s signature rug designs are featured at Marquee, an exclusive, a high-rise apartment building located in downtown Chicago. The Italian manufacturer in collaboration with B&B Italia, created custom-made textile solutions for the lobby, elevator waiting and lounge areas of the stunning building.

G.T.DESIGN, under the Creative Direction of founder Deanna Comellini, applied digital printing technology of their Next rug collection to design the lounge and elevator waiting areas. Next, made in a polyamide technical yarn, was designed to respond to requirements of projects that cover large surfaces, lending itself to customization for architectural and interior designer needs. Custom finishes match the color of the lounges sofas, in a vibrant ochre shade that also complements the elevators bordering panels, with a subtle uneven stripes that evoke movement when capturing the light. The lounge features In-Canto Zaffiro, a shimmering blue rug in a bamboo viscose fiber made with a manual weaving technique. The seductive texture and the watercolor effect of the rug highlight the seating area, bringing warmth and comfort to the space.

The final component of Block 37, a mixed-use retail, office and transit station development, Marquee is a 41 floors residential tower offers one-of-a-kind indoor and outdoor amenity spaces. Both exterior and interior design elements, designed by architectural firm Solomon Cordwell Buenz, draw inspiration from the iconic theatres in the surrounding area. A canopy entrance resembles a theatre marquee and leads in to a lobby accented with film-inspired artwork, dramatic draperies and striking light fixtures.

G.T.DESIGN combines artisanal techniques and craftsmanship with cutting edge technology to create luxurious custom made products. Using top-quality natural materials and high-performance technical yarns, G.T.DESIGN’s signature collections and bespoke creations have an unparalleled attention to details. Working alongside architects and interior designer to integrate the textile element in their project, G.T.DESIGN has shifted the perception of contemporary rugs from accessory to an essential element in interior design.