MEMORIA E MATERIA PER L'INVENZIONE DI UN INNOVATIVO BRAND COMMERCIALE: LE "GELATERIE MILANO"
Various, international - Private - 2012-13 - 100-300 sm
A difficult problem: to represent a brand (the Company), a product (quality confectionery gastronomy), a model (repeatable but diversified stands: shops, stands, kiosks), a culture (obviously, Italian) with originality, effectiveness and speed.
Through an integrated consultancy (architecture, design, graphic design) we propose a simple, new and traditional project: a square, outdoor tables, a recognizable architectural background, elements of acknowledgment of hospitality (the large overhanging cover), of elegance ( coordinated image sober and simple, but far from pre-packaged "clichés", of naturalness (stone, wood and primary materials).
The result simply surprises. Perhaps this is why the customer has turned to traditional.