Ma.Vi Ceramica
Company
MA.VI Ceramics meets tradition and innovation both in design and in the technology of industrial supports, presenting collections that are unique in their genre and style, following a single thread: the manual skill and mastery of artisan decorators without losing contemporary styles and requirements.
MA.VI's peculiarity is precisely that of taking up the artistic-cultural heritage of Vietri handicraft ceramics in its shapes and colours. Today, Vietrese artistic ceramics are recognised all over the world as a reflection and synthesis of their place of origin, as the result of a cultural journey, skills and technical-artistic knowledge.
The decorations on MA.VI products are made entirely by hand, based on Vietri white enamel, making each piece unique. The techniques used to make the decorations are varied, such as the 'brushstroke' technique characterised by swipes of different shades of colour and the irregularity of the stroke, highlighting the decorators' manual skill; "lo spugnato", a working technique performed with sea sponges, gives the tile a more transparent colouring compared to the "pennellato"; "serigrafia", on the other hand, is a simpler technique, where, the colour passes through a silk weave and is impressed by means of a rubber spatula on the tile while still raw, defining decoration and stroke.
