23rd October 2019

On the last 14th of October, the ADI DESIGN INDEX 2019 took place, completing the nominations for the “Compasso d’Oro 2020” Award.

ADI, Association for Industrial Design, analyzed all the 970 applications for products, projects and services, selecting 378 out of 970 that, together with the 178 recruited in 2018, compete now for the “Compasso d'Oro 2020” Award, the most important recognition in the world of industrial design, which rewards and enhances the quality of Italian design. The selection includes the best of Italian know-how, showing different shades of Made in Italy.

One of the selected products, in the “Design for materials and technological systems” area, is 20Pure by Ceramica Fondovalle, a technical porcelain stoneware slab similar in appearance to stone, with dimensions of 324x163 cm and a thickness of 2 cm.

20Pure has been realized thanks to Naturetech Technology by LB company, point of reference in design and construction of plants for the production of dough and porcelain stoneware for the ceramic industry. Naturetech is able to create an aesthetic effects on the product that replicate the uniqueness and exclusivity typical of natural materials. These effects - wood, marble, granite, natural stones – include the vein passing through the entire mass, particularly evident on slabs with a tickness.



The result is the same finish both on the edge and on the surface of the slab, that allows to apply it as a top element, without further processes besides cutting, drilling and shaping the edges to bring out the continuity of the veins and the richness of the material.




The collaboration between Ceramica Fondovalle and LB aims to propose a full-fledged use of the ceramic product, admitting not only the more traditional uses such as floors and walls, but also proposing itself as a true furnishing element.

The 20Pure slabs has already been used in the installation "The golden castle" of LB in the courtyard of “La Statale” University of Milan during Fuorisalone 2018, realized in collaboration with the Italian architect Francesco Lucchese.

Installazione “Il castello dorato”, Fotografia di Beppe Raso

More info:

Marco Mignatti

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