Moroso - Salone del Mobile 2019

Moroso - Salone del Mobile 2019

There is a thread connecting Moroso’s participation at the Salone del Mobile 2019, and it is embodied by the desire of narrating a new way of living in which experiences and different styles blend together, also thanks to the collaboration with business friends and partners, who share with Moroso the same sensitivity and open-mindedness towards world cultures; the same desire to experiment and the love for art; this also as a response to the “total look” proposed and promoted from larger groups.


At the stand, designed once again this year by Patricia Urquiola, the new products from the Moroso collection interact with lamps by Ingo Maurer, rugs by Kvadrat and also with craft items, the result of research and rediscovery of ancient techniques, such as the throws crafted at a small atelier in Friuli, which produces high quality hand-woven items. All of this with the aim of representing different spaces and ways of living narrated in a warmer and more involving way.


Key feature of the Moroso textiles for Salone del Mobile 2019 is a soft fabric, a very rich bouclé with an inspiration coming from the 70’s, which the company has re-discovered in its historical archive and to which it has given a contemporary restyling.


The colour palette chosen for the fabrics interprets a very fresh and spring-like attitude: from a pinkish and softer terracotta to the various shades of grey with touches of blue and indigo, from ice green to very intense earthy colours. A very rich bouquet of soft and intense tones that are harmonised to create rooms which are reassuring and welcoming, yet with a strong contemporary look.


The stand


The stand, designed by Patricia Urquiola, is projected towards the research for formal simplicity, where colour, the bi-dimensional element, generates geometric perspectives, lights and sensations, which create a tri-dimensional view. Three tones of colour: terracotta and two shades of azure greys, one lighter and the other darker. Minimalist references aiming at the simplest pictorial resolution.


Contrasting, asymmetric chromatic levels create multiple visual lines thanks to which every display area is connected to the others. At the same time, abstracted tensions and the colour applied onto this canvas create true visual corners of photographic focus. Canvas and frame are thus the display materials chosen for their pictorial value: idealistic inspiration, referencing the works of the Cuban artist Carmen Herrera.


The rectangular surface has a single entrance and a single exit. On the inside, 7 platforms, 60cm above ground, create 7 still-life situations. Each platform displays a room, where geometric lines and contrasting colours become the background for sofas and furniture in general. In the centre space, a plaza, a true agora, where the public can sit and enjoy the variety of movement, the rhythm and tensions of the space.


Furthermore, as mentioned, the lighting of the stand enjoys the collaboration of Ingo Maurer’s products. The two brands are connected by a mutual interpretation of projects and by an aesthetic that transcends the pure object, creating products that have become true archetypes of furniture and design.


At the base of the concept for this stand, an ideal bridge between art and architecture; inspiration, always dear to Patricia Urquiola’s work, and at the foundations of her works of design and research.

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On stage


In the more life-style settings, two platforms are dedicated to the new sofa Gogan designed by Patricia Urquiola, in which the balance between the elements comes from the fairly irregular shape. Thanks to a game between gravity and balance, shapes which should be heavy appear lightweight. The Gogan sofa draws its name from the Japanese stones positioned on the edges of rivers and lakes to protect and decorate the banks.

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The modular system Josh, designed by Edward van Vliet in 2018, is also on stage this year. Thanks to its clean and linear structure and the possibility of upholstering with different types of fabrics, it is considered to be a kind of mannequin in an haute couture atelier in the shape of a modular sofa.


The range of dining tables and seats is enriched and enlarged, putting a new focus on the dining area. Among the products proposed, there is the dining table Il Naturale, by Heinz Glatzl and Joachim Mayr, in collaboration with Schotten & Hansen, which reflects the expertise of artisan woodworking both in its archetypal shapes and in the treatment of the material. The solid wood is in fact dried naturally and then treated with natural resins and other precious substances which give an authentic colour to the wood. On stage also the pieces from the Armada collection, by the Doshi & Levien; this year a new element, a sofa, joins the family of armchairs, whose rounded shapes recall sails billowing in the wind.

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The Mathilda collection by Patricia Urquiola, whose seats feature a coloured “wrist-band” which links up the structural elements, it is shown together with its dining table, in solid wood, characterised by two trestle legs which support the top. On the same setting, find their right space the new Klara chairs, which enrich the pre-existing collection of armchairs.

Two platforms are dedicated to the launch of two new families of products.


On the first one, the Heartbreaker sofa by Johannes Torpe, immediately recognisable thanks to its armrest shaped like a “half heart”, which is playfully re-created as a whole, when two sofas are put one next to the other. From the same designer, a family of seats that represent a balance between clean lines and aesthetic grace, called Precious.

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On the second platform, the Yumi collection by Bendtsen Design Associates, made up of chairs, small armchairs, armchairs, dining and side tables, in all its completeness, elegance and polyhedric qualities.

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